All eyes are on Keerthy Suresh’s Penguin film that is releasing today on Amazon Prime.
The film has grabbed attention with its intriguing promos and is sure to draw good attendance on its release day. However, will it impress the OTT viewers to garner more views after the initial buzz dies down?
Recent OTT releases like Ponmagal Vandhaal and Gulabo Sitabo failed to impress OTT audience and also couldn’t get positive feedback from the critics. So, Keerthy Suresh’s film holds the key for the future of digital releases of South Indian films.
Telugu Cinema is still not ready to take the OTT route and there are many producers that are confused whether to bite the bullet or not?
If Penguin manages to get positive feedback and get more views than usual, then it will encourage other producers to go for OTT release as the movie theaters are not going to open anytime soon.
Penguin’s success also will encourage filmmakers to produce good content with big stars on a budget that is feasible for an OTT release.