When Mahesh Babu fans were expecting the first look of "SSMB28," the makers issued a statement saying that it would be revealed at a later date.
As the tweet included the 'arrow' emoji, some speculated that the first look poster would be revealed on Srirama Navami.
However, today the makers unveiled a poster announcing the release date.
Both Mahesh Babu and his production house, Haarika Haasine, have a bad habit of announcing a date hastily when other producers are also preparing for it.
The title and first look of Ram Charan and Shankar's film will be revealed on March 27th as it is Charan's birthday tomorrow.
Assuming that the film's release date would be announced as Sankranthi 2024, the makers of "SSMB28" suddenly released a poster announcing their Sankranthi 2024 release date.
The urgency is to reveal their Sankranthi 2024 plans and claim that they had announced the date first.