The rulers of the monarchical era could make history only by recording the great wars they fought and the good welfare activities they did to their people.
Even in a democracy where the opposition parties keep on working towards putting the ruling government in a bad light, there is a bigger need for publicity of welfare schemes and development activities.
But there is a target audience for every advertisement.
How does it sound if the news about welfare schemes reach the elite entrepreneurs and how the publicity of development activities reach the middle and below middle class? It should be the other way round to reap better results.
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