Eenadu Group Chairman, Cherukuri Ramoji Rao, is a shrewd businessman whether it is his media, chit funds or pickles.
He uses the power of Eenadu to silence his chit fund business clients and officials for any violations. Additionally, he uses his Priya brand pickles to promote advertisements in Eenadu.
Ramoji Rao offers pickles to watchmen at graveyards and cremation grounds. In return, these watchmen are expected to inform the Eenadu office about the richest dead body brought there for burial or cremation, including the name, address, and telephone number of the family.
The advertisement staff of Eenadu then visit the family to obtain obituary advertisements from them and their relatives. Similarly, pickles are given to clerks in various government departments to inform Eenadu about employees' retirements, including their details with phone numbers and addresses.
The advertisement staff of Eenadu then visit the family on the day of retirement to obtain advertisements. Every Head of Department (HOD) office would contain details of the staff retiring in the month, and these details are known to the clerk concerned.
The clerk gets his share of pickles every month, on par with the watchmen of the cremation grounds.
One may see this as a business strategy or stooping to a low, but that's what Ramoji Rao does when it comes to Eenadu business!