Telugu film producers were not in favor of dropping movies directly on digital platforms at the beginning of the lockdown.
While producers from other language industries quickly moved towards digital, Telugu producers patiently waited for five months.
Now they had given up hopes on theatrical release due to rampant increase in coronavirus cases across the nation.
Producers are in talks with OTT companies to make sure that everyone gets benefitted.
Earlier OTT companies used to release a film a few weeks after the film was released in theaters. It is going to be the other way round now.
Movies will first drop on digital and later release in theaters when the restrictions are lifted.
Releasing a movie on OTT platform wouldn’t help it reach everyone. People in rural areas and small towns still go to theaters rather than subscribe to OTT platforms.
Therefore, producers are hoping that their movies could still generate theatrical revenue even if they are released directly on OTT platforms.
According to reports, a couple of medium budget movies starring big names of Tollywood will be out on OTT platforms in September.