Dhanush is known to the Telugu audience primarily as the son-in-law of Rajinikanth.
While he has made a name for himself in Tamil cinema, he lacks stardom in the Telugu film industry, despite scoring a hit with the direct Telugu film Sir, directed by Venky Atluri.
His recent film Raayan, which was dubbed from Tamil, failed to attract audiences.
No theater saw even reasonable openings for the film. Except for the press show organized at AAA Theatre on the release date, no other shows saw full houses. This indicates Dhanush's lack of stardom in Telugu.
Recently, on his birthday, the poster for his next direct Telugu film Kubera was released.
Dhanush's look in this Sekhar Kammula film appears natural and impactful. However, there are doubts about how far the film will attract audiences in theaters, given Dhanush's limited stardom in Telugu.
The film's opening may rely heavily on Sekhar Kammula's name rather than Dhanush's.
Adding to this, the film also features Nagarjuna in a prominent role, with Rashmika Mandanna playing the lead actress.
The production work, being undertaken by Sri Venkateswara Cinemas LLP and Amigos Creations Pvt Ltd., is moving forward at a good pace, with Devi Sri Prasad composing the music which is another pull factor, provided the songs pull traction before release.