He is a senior hero. He got vexed with word hearing again and again. So he passed an order to the person not to utter that word in his presence.
Coming to the matter, this senior hero is doing an action film at present and also giving some suggestions to the director.
Getting habituated to his suggestions, the director has been replying to the hero.."yes sir! I am 'continuing' with your idea...yes sir! I am 'continuing' with them as you said...".
With this the hero got irritated and told him not to utter the word 'continue' again.
Now the director is struggling a lot to forget this word as it may result in uncontrollable anger of the hero. Sometimes, it is very difficult to disown the habituated words.