The film industry is divided into different departments. Even now it is same but a few are more interconnected.
Distributors, producers, and directors are all linked, with some even taking a share in the distribution if the opportunity arises. This integration has its advantages and disadvantages.
On one hand, everyone is aware of what's happening from the start of the film, even before the censor. On the other hand, if a film is not doing well, it can lead to a set back for the producers.
Inside talk about a film is not easily hidden, and by the time its reached the editing tables, the talk is usually spread.
There is a well-known editor who has a good reputation. He has a good rapport with some young producers, and it's believed that they receive information about the film's performance in advance from him.
This information is then used to their advantage, either positively or negatively, depending on whether the film is being made by a director or producer they are are connected or not.
If the negative talk comes out, the buyers refuse to pay money at the last minute and say that they would stick on to only distribution.
There are whispers in Tollywood that the editor mentioned earlier is the source of this information that is causing such commotion.
Although the editor may not want to be involved in such activities, his close producers are using the information to their advantage, resulting in losses for the other producers.