In a significant move that could reshape the South Indian film industry, the Tamil Film Producers Council (TFPC) has announced two key decisions regarding film production and release strategies.
The council stated that medium- and big-budget films will now be made under a “revenue-sharing” model between stars and producers.
This shift aims to reduce the financial burden on producers while aligning the interests of actors and filmmakers more closely with a film’s box office performance.
In another major decision, the TFPC confirmed that it will continue to follow the existing 28-day theatrical window before films move to OTT platforms. This comes in contrast to recent demands from theatre associations for an extended eight-week window.
The council’s stance reflects a preference for maintaining flexibility in distribution while adapting to evolving audience consumption patterns in the digital era.
These decisions are expected to have a notable impact on upcoming Tamil film productions and release strategies.
It remains to be seen whether the Telugu film industry will adopt a similar revenue-sharing model. Currently, Tollywood is grappling with the burden of high star remunerations.