Increasing ticket prices for big movie releases has been a common practice for years, not just with Pushpa 2.
The aim is to support films with huge budgets, like Devara and Kalki, and the government's intention is to offer ticket price relaxation on the request of makers.
However, many feel that this exemption has been misused, with Pushpa 2 taking it to an extreme. The Telangana government’s decision to allow such hikes has sparked criticism.
Pushpa 2 has set an unprecedented ticket price hike for 19 days, raising concerns. Viewers argue that a film without significant graphics or sets shouldn’t impose such a burden on the audience.
Social media is flooded with boycott calls, with some accusing the makers of emotional blackmail and criticizing the rising prices.
With the pre-release event scheduled, it remains to be seen if Allu Arjun will address this growing opposition.
But the point to be underscored here is that almost all screens are sold out, even for the 5 AM shows, despite the high ticket prices.
There is also a long queue for tickets, even at double the price, for shows prior to 5 AM and for the 9:30 PM show on December 4th.
When there are consumers willing to pay, why should sellers lower the price, especially when the commodity is not a basic necessity like rice or dal?
Moreover, this reflects the pride of Telugu cinema, which is going beyond boundaries with its production standards and its ability to attract audiences.
The higher the ticket prices, the higher the collections and greater will be the pride recognized nationwide and worldwide.
Those who cannot afford the high priced tickets can wait for the price to drop and shouldn’t complain as if it’s their birthright to watch the film at a lower price on day one.