Aamir Khan is looking to shake up the movie business by changing how satellite and digital rights are handled.
Unlike the usual practice of setting prices based on box-office numbers, Aamir is reportedly discussing with his production team the idea of selling these rights after the movie has had its run in cinemas.
Additionally, by not mentioning satellite and digital partners in the opening credits, he wants to signal to audiences that his films are meant to be experienced on the big screen.
It remains to be seen if Aamir will implement this strategy with his upcoming film Sitaare Zameen Par.