Mythri Movies took it prestigious to produce two big films with two big heroes Balakrishna and Chiranjeevi.
The banner anticipated a lot with those two films in the matter of minting the profits.
Had there been no role of Amavasya playing in this decision, the banner would have seen the fortune. But an Amavasya foiled the entire plan.
It was long ago decided to release Balakrishna's 'Veera Simha Reddy' on 23rd of December. But they didn't think about Balakrishna's inclination towards astrology and planetary positions.
Balakrishna discovered that 23rd of December is going to be Amavasya and so was forced to shift the date.
Generally, anybody would do some remedies in this kind of situation. They may release the film on a good day before 23rd Dec in a private screening and continue with the same date. But Balayya denied such shortcut proposals and told them to forget the date of 23rd Dec.
The film wouldn't complete due to the non availability of Shruthi Hasan's dates if pre-poned.
So there is no other way for the makers than to shift the date to Sankranthi season and clash with their own 'Waltair Veerayya' of Chiranjeevi.