Allu Arjun has now become the focal point of discussions in both traditional media and on social media platforms.
Over the past few days, prominent figures ranging from top filmmakers to politicians to renowned brands have started to engage in conversations about him.
Even a major social media platform like Instagram dispatched a special team to Hyderabad to capture his shooting schedule and daily routine.
This heightened attention didn't occur by chance; it's the result of meticulous planning by Allu Arjun and his team.
GreatAndhra.com has consistently reported that Allu Arjun has assembled a dedicated team for PR, publicity, strategic planning, and various other functions. He has also allocated a substantial budget for these PR and social media initiatives.
All these efforts have yielded impressive results.
Allu Arjun's achievement of the Best Actor award at the National Awards has left other top stars in Tollywood astonished.
What's even more surprising is that he achieved this level of fame without appearing in a Rajamouli film.
Until now, actors like Prabhas, NTR, and Ram Charan had primarily gained a national reputation through their collaborations with director Rajamouli. However, Allu Arjun has achieved the same level of recognition and renown without working in a Rajamouli film.
Bunny is also set to collaborate with directors like Trivikram and Sandeep Reddy Vanga in the upcoming years. He aspires to reach greater heights and demonstrate that he can achieve success entirely on his own.