Hyderabad: Allu Arjun is placing significant bets on "Pushpa 2: The Rule."
GreatAndhra.com previously reported that Allu Arjun is confident that the film will achieve the same level of success as "Baahubali 2," especially in the North Indian market.
The film's non-theatrical deals have already set new records in Indian cinema, showcasing the immense excitement surrounding it. However, Arjun is eager for even more hype and publicity.
He has explored various avenues to establish a national and international presence and now desires the production company to allocate additional funds for marketing and publicity.
According to reports, he expressed dissatisfaction with how Mythri Movie Makers overlooked robust publicity for the teaser launch, relying solely on YouTube ads.
Arjun's team is advocating for an aggressive publicity campaign akin to a blitzkrieg, starting with the trailer launch and song releases.