The rise of OTT (over the top) streaming platforms in India has given additional boost to film producers.
However, there aren't many local options to raise the stakes for the rights. Producers had to settle with whatever Netflix or Amazon Prime Video offer.
There are other desi platforms like Zee5 and SunNXT, but Prime and Netflix are currently ruling the roost.
Veteran producer Allu Aravind believed that now is the right time to venture into OTT business to raise the stakes.
Allu Aravind along with a couple of other industrialists is venturing into OTT business. They had already acquired streaming rights of recent release Arjun Suravaram for Rs. 2.5 Cr.
The entry of Tollywood top producer like Allu Aravind will force OTT giants Netflix and Prime Video to offer big prices to make sure to acquire the rights.
It is great news for Telugu Cinema as a few other influential producers also will hop on soon.