“OTT” and “ATT” is the new buzz word. At one time, every big businessman or politician ventured into the business of news channels and burnt their hands.
Now, OTT is looking quite lucrative for business houses.
Not many know that the "My Home" group is the main promoter of “Aha” app in which Allu Aravind is a minor partner.
Although "My Home" group and Megha Group have joined hands to buy the TV9 group, Megha didn’t put money “Aha”. Now, Megha Krishna Reddy’s nephew is floating an OTT platform of his own.
Raja Ravindra will be overseeing the operations of this OTT.
All these new groups and digital platforms are on the lookout for content and directors and producers are now floating new banners to produce films and dramas specifically for OTT.