Over-the-top (OTT) content platform YuppTV on Tuesday announced that it has acquired the digital broadcasting rights for Vivo Indian Premier League (IPL) 2021 in close to 100 countries.
With this development, YuppTV will help cricket fans across the globe to witness and enjoy all the live matches slated for the Vivo IPL 2021, the company said in a statement.
"With the Vivo IPL now back in India, we are sure that fans are going to revel in the on-ground experience," said Uday Reddy, Founder and CEO of YuppTV.
"YuppTV is committed to the growth of sports in the country and will continue to be driven by the power of cricket. Our users can enjoy their favourite sporting event in real time from the convenience of their homes," Reddy added.
After shifting to the UAE in 2020 owing to the nationwide lockdown, Vivo IPL is now back in India. YuppTV will be airing all the excitement from the Vivo IPL 2021 from April 9 to May 30, 2021.
The venues for the event include Chennai, Mumbai, Ahmedabad, Delhi, Bengaluru and Kolkata.
Leveraging this opportunity, YuppTV is bringing the highly engaging and anticipated action to close to 100 countries across territories -- Continental Europe, Australia, Sri Lanka, South East Asia (except Singapore and Malaysia), Central and South America, Central Asia, Nepal, Bhutan and Maldives.