'Yatra-2' is the political biopic of YS Jagan Mohan Reddy. In fact, when 'Yatra,' the biopic of YSR, was released in 2019, it garnered significant attention from YCP party workers and admirers. They fervently promoted the film, contributing to its success at the box office.
Although political films typically appeal to a limited audience, the enthusiasm surrounding 'Yatra' was remarkable at the time.
However, with "Yatra-2" now in theaters, there appears to be a lack of attention from the party's workforce itself. The film has failed to make an impact at the box office. This outcome signifies something significant.
YS Jagan Mohan Reddy seems to have distanced himself from many passionate admirers and blind followers. Currently, his supporters may primarily consist of voters who benefit from his welfare schemes.
By maintaining the volunteer system, YS Jagan Mohan Reddy has overlooked the influence of 'karyakartas.' In contrast, we observe how Balakrishna's films generate excitement and strong box office collections due to the support of devoted followers.
While Balakrishna's personal actions may be inconsequential to them, they perceive his films as a source of pride for the TDP and a particular community. Consequently, influential figures and affluent fans purchase bulk tickets to bolster the film's box office performance.
Despite having a compelling subject and well-executed production, "Yatra-2" failed at the box office due to the absence of the driving force known as "karyakartas."
These groups may maintain a relaxed stance during elections as well. While people may vote for Jagan Mohan Reddy, support from the grassroots 'karyakarta' workforce may not be forthcoming. It remains to be seen how this phenomenon will impact the YCP in the upcoming elections.
If YS Jagan Mohan Reddy recognizes the necessity of 'karyakartas' support, he must take steps to re-engage and motivate them. Alternatively, if he believes that they are less influential compared to his strong vote bank, he may face unexpected outcomes.