Rajamouli is known for innovation and marketing. For the first time he introduced a new model of promotion. That is shooting their own interviews and releasing them to the media.
He is calling some close friends from the industry to interview them and releasing the same to the media.
The biggest advantage of this is that the interview can be scripted by Rajamouli himself. There won't be any questions that trouble the stars. There won't be any challenging questions to answer.
The media persons may ask any question that's not related to the movie. Someone may ask NTR about his relation with Minister Kodali Nani.
So to avoid all this stuff, probably, Rajamouli and team has taken this 'own interviews' route.
Anil Ravipudi, Keeravani, Suma, Rana, Sandeep Vanga Geeta Bhagat are the faces who interviewed the RRR team so far.
Well, Rajamouli can also think about the concept of 'own reviews' with this film.
Already he stated a line that the audience would get into the world of RRR, after 20 minutes, once the characters of NTR and Ram Charan are introduced. He can continue to give further review as well!