This is the film on one of Tollywood's big banners. It's the film directed by Vikram K Kumar who never saw disasters. It's a film with Naga Chaitanya, a bankable star.
In a way it's the combination of the director-hero duo after 'Manam'. The film is about to hit the screens in a few hours. But until now there is no buzz around.
The tickets on bookmyshow are still showing green in majority, which means 'available'. This is really a shocking thing for the industry.
Why does this happen? If the films of this size fail to pull the traction, then what about the films that are being made with low budgets and average to new debutante heroes?
Dil Raju, the producer, is screening the shows from this midnight in some places other than Hyderabad. Why did he choose only some rural places and not Hyderabad? Is he afraid of negative propaganda a couple of hours before the actual release?
In fact Dil Raju is releasing this film on his own as there were no buyers in the scene. His actions and the way he is dealing with this film are definitely bringing some doubts.
We have to wait and see if this film picks up its momentum in the hours down the line. Sometimes, even a good talk brings life to this kind of film in the subsequent days.
Fingers are crossed now to witness any such miracle. If not, we have to conclude that gone are the days for the content based films in theatres and only the mass masala high end action choreography based films only can be bankable for this business.