Vijay Deverakonda has moved on from “Dear Comrade” which has become a flop.
The film posted very impressive numbers initially showing his star power but the movie came crashing down after the first weekend. It was at that period, the promotions should have been aggressive.
But Vijay Deverkonda is emulating Bollywood stars who do aggressive promotions before the release of a movie but don’t come out once the movie releases. They leave it to the audiences.
In Tollywood, the actual promotions begin after the movie’s release especially when a movie gets mixed reactions.
“iSmart Shankar” that went on to become a huge hit had intensified its promotions after the release. The team went for theater tours across Andhra Pradesh and Telangana and regularly conducted events.
On the other hand, Vijay Deverakonda did exemplary promotions before the movie, set a new trend by going all the way to tour four metro cities. But he gave up on the movie after first Monday.
He should have worked more on thereafter to keep the film going down the drain.