Regardless of the genre, a film that receives positive word-of-mouth will be a success. This was demonstrated once again by the success of "Virupaksha," a horror thriller set in a unique setting.
Traditionally, audiences have shown little interest in this genre, but the film has already been a box office success in the United States.
"Virupaksha" grossed a whopping $726k (Rs 6 crore) in its first weekend alone, making it Sai Dharam Tej's highest-grossing film.
The film is now almost certain to enter the $1 million club.
#Virupaksha: Fri: $282,002 Sat: $265,016 Sun: $181,000 Total Weekend Earnings: $726k
The film's distributor in the United States has made profits from this recent box office success.