“96” has already been watched by the majority of the USA audiences. The Tamil film was a good hit in the USA market as well.
Hence, its Telugu version “Jaanu” didn’t open well and has failed to see any big jump on Saturday.
The film has collected mere 122k dollars in two days. With Sunday’s gross, the film’s first weekend will be less than 200k.
Samantha’s previous “Oh Baby” grossed more than half a million dollars in its first weekend.
When the overseas market got revived, “Jaanu” collecting such a low amount at the box-office is a jolt to producer Dil Raju and the distributor.
#Jaanu: Fri: 68k Sat: $53k Total Gross: $122k
The film’s songs not becoming a craze and low publicity before the release are other reasons for the movie’s low opening.
It is also another example that today songs play a key role in openings and high-pitch publicity is very important.