As part of the National Cinema Day campaign, all theaters screened movies for $3 on Saturday.
The move has helped the Telugu films immensely at the USA box office. While “Karthikeya 2” took advantage, other films also gained.
New releases like “Ranga Ranga Vaibhavanga” and “First Day First Show” would not have posted a respectable number if not for the $3 campaign on Saturday.
“Ranga Ranga Vaibhavanga” grossed more than $50k that day, while “FDFS” collected $10k. Still, both the films bombed at the box office.
#RangaRangaVaibhavanga Thu: $20,062 Fri: $15,718 Sat: $52,707 Sun #20k (apprx) Total Gross: $100k (apprx)
#FirstDayFirstShow Fri: $11,175 Sat: $10,970 Sun: $4k (apprx) Total Gross: $26k
On the other hand, “Karthikeya 2” has crossed the milestone of $1.5 million and “Sita Ramam” grossed $1.4 million so far.