Sankranthi festival has always lived up to the expectations as far as Telugu cinema box office is concerned.
The festival releases made merry at the box office irrespective of word of mouth and despite the Covid scare. Krack that got better reports among the festival movies had registered superb collections.
Even Red and Master that opened to mixed response have become safe ventures thanks to the festival audience.
Only Alludu Adhurs has ended up as a flop among the four movies. There is a huge drop in collections for all the films post festival weekend.
Buyers and exhibitors would be hoping to see a rise in collections in the coming weekend.
Sankranthi box office has given the much needed confidence and energy to the film trade and we can henceforth expect new movies to hit the screens on every Friday.
With big movies slated for release in summer, small and medium budget films would be eyeing at February and March release.