Direct-to-digital release is a tricky business. It is not easy to impress the OTT audience with numerous options available across multiple languages.
Telugu Cinema industry is playing it slow when it comes to direct-to-OTT releases. Not a single notable Telugu film has directly dropped on OTT platform as of now.
Only movies below Rs 5 Cr budget are taking the risk and biting the bullet.
Although only a handful of films were released till now, Krishna and his Leela and Bhanumathi Ramakrishna movies are able to generate positive buzz.
Krishna and his Leela has won the appreciation of youngsters and has been trending well on Netflix.
Bhanumati and Ramakrishna that released through Aha also got generally favorable reviews that should help it get views in the long run.
Telugu Cinema is yet to make exclusive content for digital platforms, but is already getting noticed with movies like Krishna and his Leela and Bhanumathi Ramakrishna.