Tarun Bhascker is an innovative filmmaker who broke away from the conventions of commercial filmmaking with 'Keedaa Cola.'
He followed his instincts while writing the script, deliberately omitting any female characters.
Targeting a young audience without a female character is commonly seen as a difficult task. Yet, Tarun Bhascker demonstrated his ability to create an engaging film without a heroine or any female character.
Setting the topic of this film aside, Tarun's versatile skill set encompasses acting, writing, and directing.
He injects a playful spirit into his writing, crafting memorable lines such as "naa chaavu nenu chastaa..neekenduku" for Priyadarsi in "Pelli Choopulu" and "I die by die..where you?" for Jeevan in Keedaa Cola, even in a faithful translation to Butler English.
Regarding 'Keedaa Cola,' even though the shooting pattern of the 'Surrender The Bottle' scene appears to have been inspired by a scene in Lawrence's "Super Cowboy," and despite the incessant chatter of a recently released thug seemingly borrowed from Bubba's character in 'Forrest Gump,' Tarun Bhascker skillfully merged these elements in a seamless and enjoyable manner.
Additionally, Tarun Bhascker made an appearance dancing to the song 'Appadappada Tandra..' from Mangalavaram, directed by Ajay Bhupathi. The song was released yesterday, and he danced flawlessly, exuding the grace of an experienced lead actor.
Although an established director himself, Tarun Bhascker appears unfazed about performing in an item number for another filmmaker's movie. This showcases his versatility and sincere passion for the film industry. Moreover, he exhibits a grounded demeanor, a sense of humor, and an endearing persona when engaging with the press and media.
He must realize that he is primarily catering to the entertainment preferences of the Nizam audience. Whether it's Ee Nagarakini Emayyindi, Pelli Choopulu, or any of his other films, he seems to target the youth of the Nizam region exclusively. This is evident even in his recent film "Keedaa Cola," which gained significant traction in Telangana but not in Andhra Pradesh with respect to collections.
In his upcoming projects, he might need to focus on capturing the interest and attention of the Andhra audience as well.
All in all, Tollywood needs more young directors like him who are open-minded, simple, active, readily available, and accessible to the industry. Hopefully, he doesn't change his attitude and nature over time and continues to hold onto his positive qualities.
Usha Chowdhary