Vijay Deverakonda's maiden production Meeku Mathrame Cheptha is going to end up as a box office flop. However, Vijay made a handsome profit of Rs. 3 Crore with this film.
The film was made on a shoestring budget with the inputs and help of Madhura Sridhar Reddy. He made sure that the film's budget is in control.
Asian Sunil who is very selective in buying the distribution rights offered Rs. 2.5 Cr for MMC.
Mythri Movie Makers helped Vijay to get decent price for satellite and digital deals. All the three producers did this to remain in the good books of this crazy actor.
Despite being an inexperienced producer, Vijay's father was able to make a profitable film because of the above three producers.
However, they couldn't make a box office success that helped it's buyers to get back their money.