It is known that the film The Raja Saab faced a huge hurdle in Telangana in the form of a delayed GO from the government regarding ticket prices.
As the makers did not receive the GO on the night of January 8, they released the film at normal prices. However, in almost all centers in Telangana, shows started around 11:30 p.m. and lasted till about 2:45 a.m., including the interval.
Screening paid premiere shows at such a time is a wrong decision. Late-night screenings are sleep-inducing, and many fans lose attention and proper judgment of any film watched at that hour.
If viewers themselves lose judgment, negative talk spreads faster, which takes a toll on the film. Therefore, it is always wise to schedule screenings in such a way that the film is completed before 12 a.m.
The decision by The Raja Saab makers to screen the film at such late hours was a wrong move and affected the next day’s morning collections.
Apart from this, anticipating Rs 1000 ticket prices for paid premieres was a disastrous step.
Even though the Andhra Pradesh government gave permission, many centers did not see housefull shows due to the high pricing. This killed the anticipated collections.
Had the ticket price been less than Rs 500, housefulls would have been recorded across the AP state.
By all means, producers should think with common sense rather than dreaming of high incomes through inflated ticket prices.