Rana and his team recently launched a YouTube channel in an attempt to grab the digital market.
Rana’s father Suresh Babu invested in the project when the digital team reportedly hyped up about the project, and they promised that returns would be huge.
Instead of launching an OTT platform, he put money into this project.
But it doesn’t take much time for Suresh Babu to understand that digital media a different game altogether. He found that there is no match between the investment and the revenues. He got a real shock with the earnings.
Now, Suresh Babu is looking at ways to come out of this. Rana, on the other hand, is trying to sell it off to an international company using his brand image.