Director Sukumar, who recently directed the Telugu film 'Pushpa: The Rise', has revealed that he writes films, songs, and dialogues while keeping in mind their potential suitability for Instagram Reels and YouTube Shorts.
According to him, if the content can connect with the audience on these platforms, it will automatically gain traction and publicity, and hence does not require additional marketing efforts.
Sukumar further explained that this approach has been his strategy for creating content in Telugu, and with the success of 'Pushpa: The Rise' which gained popularity not only in Telugu-speaking regions but also pan-India, he intends to continue with this approach.
His focus is on creating content that is easily shareable and can be consumed in bite-sized portions, keeping in mind the current trend and preferences of the audience.
This strategy of creating content for social media platforms such as Instagram Reels and YouTube Shorts is becoming increasingly popular among content creators, as these platforms offer a vast potential audience and the possibility of virality.
By designing content that caters to these platforms, creators can not only increase their reach but also engage more effectively with their audience.