Currently, Telugu actors and actresses are neglecting local media and promotions while focusing solely on Bollywood media.
Nani recently extensively promoted the film Dasara in the North Indian belt, leaving less time for promotions in Telugu.
When questioned about his preference for Bollywood media, he expressed that it would benefit him for his next film, if not for this film, without hesitation.
Is it appropriate for him to express this so openly? This implies that he is attempting to promote himself at the producer's expense.
Why should the producer spend their money if it does not benefit their film but instead benefits the hero's next film?
Now, Samantha seems to be following the same path. She is investing her time in promoting herself in Bollywood circles with the same motive in the name of 'Shakunthalam.'
Although the story of Shakuntalam has a pan-India subject, it is first and foremost a Telugu film. To repeat Nani's logic, this promotion may not work for Shakuntalam but could work for her next project, 'Citadel.'
Films like Kantara and KGF originated from Kannada without extensive promotion beyond Karnataka before their release. However, their uniqueness and true quality brought them pan-Indian success.
As long as the producers are content with spending for this, no one can help.