The highly anticipated film "Salaar", starring Prabhas, has garnered substantial attention following the disappointment of "Adipurush".
With its release slated for December, the film is set to clash with Shah Rukh Khan's "Dunki" at the box office.
"Salaar" holds significant importance for Prabhas, as he wishes to return with a hit after "Baahubali 2: The Conclusion".
Despite Prabhas' recent setbacks with "Radhe Shyam" and "Adipurush", the film has generated tremendous buzz, with director Prashanth Neel's return post "KGF Chapter 2" adding to the excitement.
The movie has achieved record-breaking numbers with the sale of its theatrical rights in Telugu states, with significant deals secured by distributors in various territories.
According to Tollywood sources, the Nizam region's rights have been obtained by Mythri Movies for 65 crores NRA.
Additionally, Abhishek Reddy acquired the Ceded rights for 27 crores, while Uttarandhra and East Godavari rights were sold for 20.40 crores and 13.60 crores respectively.
The Guntur and Nellore rights were finalized at 12 crores and 6.30 crores, with the West Godavari and Krishna regions yet to be confirmed, but anticipated at 19 crores.
With a total pre-release business of 163.30 crores, "Salaar" follows closely behind "RRR".
To ensure a successful venture for distributors, the film needs to surpass the 200 crores mark in Andhra Pradesh and Telangana, considering the substantial earnings of close to 165 crores from the sale of theatrical rights.