Costs of publicity sometime go beyond cost of production. That too when it comes to the big film, the expenditure will be different.
To bring buzz in the internet circuit, the cover songs are playing major role. This is nothing but doing special video for the original song. Generally fans and music lovers do this to show their talent.
But now music director SS Thaman is shooting a cover song for his own song from Bheemla Nayak. Already he made such videos for Ala Vaikunthapuramulo. Now the same scheme is bring applied by him for Bheemla Nayak song.
A cover song is being shot in Annapurna Studios at present. About 30 crew members are working on this. The cost of making this cover video is Rs 25 Lakh.