The digital world is opening new avenues for several actresses and actors.
Now the popular social media platform instagram is being used by many film celebrities to endorse some products at reasonably lesser prices.
Payal Rajput, the RX100 fame is seen posing with a Royal Challenge bottle and holding a glass close to her face with a smile.
The caption goes- "The all-new Smoother and Richer Royal Challenge Whisky is now in Telangana. Royal Challenge is an ideal amalgamation of Scotch and Indian Malts. Aged to perfection, the whisky's rich and smooth taste is the perfect blend for celebrating any moment".
Recently, actor Nikhil has done the same. But the traction will be more for liquor brands if the actresses endorse their product.
It is said that Nikhil did it for Rs 2 lakh. But sources say that the liquor brand might have shelled more for Payal as it is not easy to find popular actresses for this job.