There are certain sets of people who constantly create news on social media and make it spread, convincing others to believe it.
For example, there is a set of people between Chandrababu Naidu and Jr NTR. The fans of Chandrababu Naidu in this group wish to see Jr NTR bowing down to him.
Since that hasn’t happened, they create fake news like "Jr NTR joining TDP soon" or "Jr NTR planning to return to the fold of Nandamuri family."
Another set of people is between Jagan Mohan Reddy and Sharmila. The fans of the former wish to see Sharmila bowing down to her brother and create news like "Sharmila repenting and understanding her brother's love".
Similarly, the supporters of Sharmila create news like "Jagan Mohan Reddy patching up with Sharmila."
The third set of people is between the mega camp and Allu Arjun. Fans of the former wish to see Allu Arjun stop opposing and oblige the mega camp and Chiranjeevi. Since this is not happening, they create news in their fashion.
Similarly, another set of people who support Allu Arjun spread rumors like "Chiranjeevi canceled his shoot and rushed to Chikkadpalli police station to support Allu Arjun."
All in all, sane people find entertainment in these stories, while the ignorant and innocent ones tend to believe them, unnecessarily affecting their emotions.
Madhunandan Akkishetty