"Bro," starring Pawan Kalyan and Sai Dharam Tej, is set to open in theaters on the last weekend of July.
While the film has generated a lot of buzz, it hasn't received any interesting offers from overseas buyers.
There seems to be a mismatch between the producer's expectations and the distributor quotations. No distributor is willing to pay the asking price set by the production company.
As a result, the production company has made the decision to release the film independently.
This marks the first time that People Media Factory, the production company, will release a film in the United States.
Directed by Samuthirakani, "Bro" revolves around the themes of time and second chances.
Ketika Sharma portrays the female lead opposite Sai Dharam Tej, while Pawan Kalyan plays a divine character.