The makers of “Saaho” will have impressive gains from the non-theatrical revenue that will be generated for the film. However, they will be in a spot with the theatrical revenue. They may have to deal with the distributors who will lose in certain areas.
Producing high-budgeted movies like Saaho has its own charm, but also some risks. Henceforth, the UV Creations banner will focus on small and medium-budgeted flicks.
UV Creations is all set to produce a film with Varun Tej in the direction of a flop director.
Producing films with newcomers and upcoming directors has been UV’s game plan for a long time now, be it Koratala Siva (Mirchi), Radha Krishna Kumar or Sujeeth.
The production house’s next film with Varun Tej will be directed by Merlapaka Gandhi who has two hits (Venkatadri Express, Express Raja) and a flop (Krishnarjuna Yuddham) in his account.
This film will be produced with a mere Rs 25 Cr budget which is too low for the banner that just produced “Saaho” with Rs 350 Cr.
Producers Pramod and Vamsi don't want to take chances without the presence of Prabhas.