Sai Dharam Tej has dropped Dharam from his name for the sake of luck. His upcoming film Chitralahari is all set to hit the marquee on April 12.
Sai Tej and Mythri Movie Makers are going for a low key release for Chitralahari given the actor's recent track record.
Tej is hoping to recover from six straight disasters and get back on track with Chitralahari. Hence, the film is not being released in as many theaters as available.
The makers have planned a limited release and will increase the screens if the film generates positive word of mouth.
Chitralahari will have the advantage of releasing the next day after General Elections in Telugu states. It is right time for some entertainment for everyone who are occupied with politics until then.
Chitralahari has been making buzz with its entertaining promos and hit songs all over. But the film was sold for reasonable rates to make sure that it would become a successful film for Tej and Mythri Movies as well.