“Dhurandhar 2”, the much-hyped sequel to the blockbuster Dhurandhar, is creating terrific records with its advance bookings for paid premieres.
The film has already grossed around Rs 25 crore from advance sales for premiere shows, nearly six days before the release day.
What is interesting is that the makers have not hiked ticket prices anywhere. The paid premiere shows are being sold at regular ticket prices.
Even in Hyderabad, multiplex tickets are priced at the usual Rs 295, making it accessible to a larger section of audiences.
On the other hand, the makers of Ustaad Bhagat Singh starring Pawan Kalyan have not yet opened advance bookings.
The team is reportedly waiting for ticket price hikes to be approved in both Telangana and Andhra Pradesh.
Initially, the makers had planned paid premiere shows on March 18, but the idea was reportedly dropped due to the massive buzz surrounding Dhurandhar 2.
Now, the team is planning to begin shows early morning on March 19, the release day, while seeking permission from the governments for a ticket price hike.
Meanwhile, many film lovers on social media are suggesting that the makers of Ustaad Bhagat Singh should follow the Dhurandhar 2 strategy and release the film with regular ticket prices, which could help attract wider audiences and generate stronger opening numbers.