A second weekend run for a small film is always a positive sign. In several centres, the collections of "Couple Friendly" are even better than the first weekend numbers, indicating strong word of mouth and growing audience interest.
For a film without massive pre release hype, sustaining and improving its performance in the second weekend shows that it has connected well with viewers.
Decent content has clearly played a key role in this trend. In addition, the visibility generated through Prabhas’s interview has helped the film reach a wider audience.
With very few major releases at the box office this week, the vacuum has worked in its favour and given it more screens and attention.
All these factors together have turned the "Couple Friendly" into a notable performer among small budget releases.
The family friendly and couple friendly appeal is adding to its steady footfall, making its theatrical run healthy and encouraging.