Bad Bunny’s Super Bowl appearance has triggered a surprising resale boom, with items linked to his onstage look now fetching thousands of dollars online.
Fans eager to recreate the global star’s Super Bowl style may have to dig deep into their pockets.
Some listings are reportedly touching as high as $35,000, driven by the sudden demand for shirts similar to those worn by Bad Bunny during the high-profile event.
According to reports, a few employees of Inditex SA, the parent company of Zara, have listed the shirts on platforms such as eBay and Vinted.
These items were allegedly distributed internally after the show and, in some cases, are being sold along with thank-you notes said to be signed by Bad Bunny himself.
Zara was responsible for styling Bad Bunny as well as his dancers and musicians for the Super Bowl performance, marking a major visibility moment for the brand.
The collaboration underscores Zara’s growing ambition to move beyond its fast-fashion image and strengthen its cultural footprint, particularly in the U.S. market.
As noted by Bloomberg, the buzz around the Super Bowl outfits highlights Zara’s expanding influence in pop culture, with celebrity-driven moments now translating directly into high-value demand in the resale market.