A video surfaced online created buzz about the release date of Mahesh Babu – Rajamouli’s magnum opus, Varanasi.
The video captured various mysterious hoardings displaying "April 7, 2027 – In Theatres" in the holy city Varanasi. The hoardings have appeared across various spots in the city.
These cryptic placements, lacking direct film branding but strongly tied to the project's theme (given the title and spiritual significance of Varanasi), have gone viral on social media.
Fans and trade insiders are interpreting this as a clever, indirect marketing move to hint at or "lock" the theatrical release date.
The date aligns with Ugadi/Gudi Padwa celebrations in 2027, an auspicious window. Some reports note it falls near Ram Navami, adding to the festive appeal for a mythic action-adventure film.
While makers have stayed silent so far, these hoardings have fueled massive speculation and hype.
Rajamouli and his team are known for clever marketing and getting free publicity. Apparently, they have done the same now.
The film, one of Indian cinema's most ambitious projects with a reported budget of Rs 1000 crore, is being shot in IMAX format and promises a globe-trotting spectacle blending mythology, adventure, and high-scale visuals.