Liquor sales in the Telugu states of Andhra Pradesh and Telangana touched a historic high ahead of the closure of 2025, as New Year celebrations triggered a sharp surge in consumption across the state.
According to official data released by excise authorities, on December 31 alone, liquor worth Rs 172 crore was sold in Andhra Pradesh.
Officials said the sales included 2,20,719 cases of liquor and 95,026 cases of beer, marking a significant increase compared to the previous year.
In contrast, liquor sales on December 31 last year stood at Rs 112 crore, comprising 1,26,128 liquor cases and 68,754 beer cases. The year-on-year jump represents an increase of nearly Rs 60 crore in a single day.
Excise officials attributed the surge to heightened consumption during the holiday season, particularly New Year parties and social gatherings. They said the increase translated into substantial additional tax revenue for the state government.
Consumption levels were reported to be higher than usual across pubs, bars, restaurants, and retail liquor outlets.
Sales momentum continued on January 1, with authorities noting that liquor and beer purchases at the start of the year also exceeded last year’s levels.
A similar trend was witnessed in Telangana, where liquor sales during the New Year period crossed Rs 1,000 crore over three days.
During the last three days of December 2024, liquor sales were valued at Rs 736 crore, while during the same period in December 2025, sales exceeded Rs 980 crore.
Between December 25 and December 31, liquor sales crossed Rs 1,350 crore. Daily sales figures showed Rs 280 crore on December 29, Rs 380 crore on December 30, and more than Rs 315 crore on December 31.
During these three days, a total of 8.30 lakh liquor cases and 7.78 lakh beer cases were sold, underlining the scale of consumption during the festive period, officials said.