Virat Kohli has not only redefined Indian cricket but also built a rapidly growing business empire.
With an estimated net worth of â¹1,050 crore, Kohli ranks among the world’s highest-paid athletes, standing 61st globally as per Sportskeeda.
His portfolio of brands, investments, and endorsements reflects both strategic vision and star power.
One8: The Flagship Brand
Kohli’s signature venture, One8, started as an athleisure label and later expanded into footwear and the popular restaurant chain One8 Commune.
He sold the brand to Agilitas Sports, investing â¹40 crore in the company and becoming a minority shareholder.
Sustainable & Lifestyle Investments
Kohli and Anushka Sharma jointly invested in Blue Tribe, a plant-based meat brand promoting sustainable living.
He also backed Rage Coffee, helping the startup scale production and develop new flavours for India’s growing coffee market.
Fitness, Wellness & Sports Ventures
Kohli supports Hyperice, a global wellness-tech startup offering recovery tools for athletes. His â¹90 crore investment in Chisel Fitness aims to build premium gyms nationwide.
He has also invested â¹19.3 crore in Universal Sportsbiz, a fashion venture that shapes sports-inspired urban wear.
His own fashion label WROGN has grown into one of India’s top youth lifestyle brands and is the apparel sponsor for RCB.
Kohli purchased debentures worth â¹33.42 lakh in Galactus Funware, the parent company of fantasy gaming platform MPL.
Sports Ownership & Global Startups
Kohli owns a 12% stake in ISL club FC Goa, strengthening his involvement in sports beyond cricket. With Anushka, he launched Nueva, a South American fine-dining restaurant in Delhi.
His investment portfolio also includes Sports Convo, a UK-based sports social-networking startup co-owned by Gareth Bale.
His latest venture, Team Blue Rising, marks his entry into the futuristic E1 electric powerboat racing league.
Brand Endorsements
Kohli’s commercial presence is reinforced through partnerships with major names such as Myntra, HSBC India, Noise, Star Sports, Philips, and Audi—covering fashion, banking, tech, grooming, and automobiles.