Small films often struggle in theatres but find surprising success on OTT platforms. Idli Kottu failed at the box office yet performed well online.
The Great Pre-Wedding Show earned strong critical praise but could not deliver the expected collections in theatres. However, it is expected to shine on Zee5, which bought the rights even before release.
Similarly, Santhana Praptirasthu, released last week, attracted very little audience attention in cinemas. Whether it can find a second life on OTT remains to be seen. Viewers who watched it in theatres say it is better suited for home viewing than the big screen.
Examples from recent months show that OTT can revive small films. Mithra Mandali, which had a mixed response in theatres, became trending on Amazon Prime Video after releasing a re-edited and funnier version based on audience feedback.
With this pattern, all eyes are now on Santhana Praptirasthu and other similar films to see if they can repeat this digital success story.