Telugu films like Pushpa 2 continue to set new benchmarks in OTT deals, with the film securing a â¹250 crore deal.
Prabhas’ movies also command OTT deals exceeding â¹150 crore, depending on the project.
However, Tamil films, despite featuring superstars like Rajinikanth, have struggled to match Telugu cinema’s dominance in the OTT market.
That seems to be changing with Coolie, Rajinikanth’s upcoming film directed by Lokesh Kanagaraj, which has already gained massive traction due to its star-studded cast, including Aamir Khan and Nagarjuna.
According to industry buzz, Amazon Prime Video has acquired the OTT rights for Coolie at a record â¹120 crore, marking the highest-ever OTT deal for both a Tamil film and a Rajinikanth starrer.
Produced by Sun Pictures, the film’s OTT rights have been sold, while the satellite rights remain with the production house.