The shocking truth is that there is no strong spokesperson representing the YCP at present.
After Perni Nani became silent due to ongoing legal issues, the only face speaking to the media on behalf of the party is Shyamala. That's the pity.
It is well known how Ambati Rambabu, who was known for his assertive and expressive nature over the last five years, has now fallen silent.
Similarly, Kodali Nani has been absent from the public eye for many months. He has not been seen or heard from since the party faced defeat in the recent elections.
The YCP still has many capable leaders like Kethireddy who can address pressing issues and effectively counter the ruling party at every opportunity.
However, YS Jagan Mohan Reddy seems to be failing in bringing these individuals into the spotlight at the right time.
This highlights a critical flaw in his leadership- it appears to be driven solely by the pursuit of electoral victories rather than a consistent and inspiring strategy of leadership and communication.
A true leader is someone who garners the unwavering support of their team, especially during challenging times—particularly when out of power.
Jagan Mohan Reddy projected such an image before his victory in the 2019 elections.
However, over the past five years, his governance has failed to win the hearts of many leaders and cadre in party, which is reflected in the current silence and lack of coordinated efforts during difficult times.
One particularly glaring example is the recent negative news published by pro-TDP media about a TDP minister allegedly involved in illegal land settlements in Hyderabad.
Surprisingly, the Sakshi media—known to support the YCP—did not even report on this development, which could have been a golden opportunity to counterattack the ruling party.
Even more surprising is the fact that not a single YCP leader has spoken out about this issue so far.
This entire scenario puts YCP’s future in jeopardy. Before the situation worsens, it is high time for YS Jagan Mohan Reddy to rally his oratory leaders, encourage them to step forward, and ensure they actively speak on behalf of the YCP.
A strong communication strategy is essential to counter the ruling party at every turn and restore confidence in the party’s leadership.