The Telangana government seems to have made it mandatory for any celebrity seeking government cooperation to record a video message promoting the anti-drug cause.
This practice became noticeable during the release of Devara, where actor NTR, despite being abroad, had to shoot an anti-drug message to support the government's efforts.
Now, actor Allu Arjun, ahead of the Pushpa 2 event in Hyderabad, faces the same requirement. Permission for the event is being sought, but first, Allu Arjun must record his own anti-drug video.
The Pushpa 2 event is a key promotional effort in Hyderabad, and as part of it, this video message is crucial.
Allu Arjun is expected to film it when his schedule allows, possibly soon. This should also help to seek the ticket price hikes for the film from the government.