The release of Pushpa 2 is about a month and a half away, and while filming continues, Sukumar's perfectionism remains consistent.
Industry insiders say that even if the film were ready for release tomorrow, Sukumar would keep fine-tuning it until the very last moment.
At least a month will be needed for promotion, particularly in Bunny's signature pan-India style. Routine songs and standard content releases won't be enough—they need to go the extra mile.
Bunny is reportedly planning something big. The entire promotional strategy for Pushpa 2 seems to be heavily focused on North India. There's even talk of holding a massive pre-release event in Mumbai.
This approach mirrors Devara, which also launched its trailer in Mumbai with no major events held in the Telugu region.
Even Devara's success meet happened behind closed doors. This trend suggests Pushpa 2 might scale down Telugu promotions in favor of a stronger North India focus.
In the Telugu states, a private event or media meet may suffice, while the bulk of the promotional activities will occur across North India.
National-level interviews and media interactions are reportedly being carefully planned, with Bunny aiming to visit all key cities across the country.
A major agency seems to be handling these efforts, as Bunny sets his sights on achieving a strong pan-India record with Pushpa 2.